Well Women

“Well Women” is a project formed out of the need to create a system for homeless women to be able to be aware, find and access healthcare. The project creates a visual system within a city that a homeless or needy woman can use without technology to find healthcare. The brand was carefully crafted with readability and usability in mind. The colors are bright in order to be seen from far away and distinctive in order not to be mistaken for other signage. All aspects are carefully examined in order to create an inviting, safe and trustworthy brand and service for homeless women to rely upon.